China is one of 13 countries with critical water shortage. We have developed campaigns for One Foundation to save water.

Over 3,000 singles distributed, and over 20,000 downloads in just 4 weeks. The campaign generated free press from 50 different media sources. And we had more than 300,000 Weibo re-tweets and comments. Unexpectedly, we received 200 new 1 minute shower songs created by the public.

The concept we had was to create the world's first water saving song, and we further cut down the time to 1 minute only.

By reducing the length of the song, people shortened their shower time. The shorter you sing, the more water saved.