Brand Experience and Activation > Best Integrated Promotional Campaign

WHO CARES?

DDB STOCKHOLM, Stockholm / SWEDISH ARMED FORCES / 2012

Awards:

Silver Cannes Lions

CampaignCampaignLayout(opens in a new tab)

1 of 0 items

Overview

Credits

More Entries from Best Integrated Campaign Led by Promotion and Activation in Brand Experience and Activation

24 items

Grand Prix Cannes Lions

Financial Products & Servcies

SMALL BUSINESS GETS AN OFFICIAL DAY

AMERICAN EXPRESS, CRISPIN PORTER + BOGUSKY

(opens in a new tab)

Gold Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

INSIGHT

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)

Gold Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

(opens in a new tab)

Gold Cannes Lions

Best Use of Ambient in a Promotional Campaign

SPRITE SHOWER

COCA-COLA, OGILVY BRASIL

(opens in a new tab)

Gold Cannes Lions

Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail

PUSH TO ADD DRAMA

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

(opens in a new tab)

Gold Cannes Lions

Best Temporary In-Store Displays in a Promotional Campaign

LEGO BUILDERS OF SOUND

SERVICEPLAN

(opens in a new tab)

Gold Cannes Lions

Best Use of Broadcast in a Promotional Campaign

INTEGRATION DAY

COORDOWN ONLUS, SAATCHI & SAATCHI

(opens in a new tab)

Gold Cannes Lions

Best Use of Broadcast in a Promotional Campaign

DONATION GLASSES

MARS, COLENSO BBDO

(opens in a new tab)

Gold Cannes Lions

Best Use of Print or Standard Outdoor in a Promotional Campaign

MOBILE MEDIC

AUSTRALIAN DEFENCE FORCE, GEORGE PATTERSON Y&R

(opens in a new tab)

Gold Cannes Lions

Best Use of Other Digital Media in a Promotional Campaign

MOBILE MEDIC

AUSTRALIAN DEFENCE FORCE, GEORGE PATTERSON Y&R

(opens in a new tab)

Gold Cannes Lions

Best use of Social Media Marketing in a Promotional Campaign

LG THIEF

LG, Y&R AMSTERDAM

(opens in a new tab)

Gold Cannes Lions

Food and Non-Alcholic Drinks

RECIPE RECEIPT

UNILEVER, OGILVY BRASIL

(opens in a new tab)

Gold Cannes Lions

Alcoholic Drinks

BIKERS

CARLSBERG, DUVAL GUILLAUME MODEM

(opens in a new tab)

Gold Cannes Lions

Publications & Media

PUSH TO ADD DRAMA

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

(opens in a new tab)

Gold Cannes Lions

Public Health & Safety, Pubic Awareness Messages

HELP I WANT TO SAVE A LIFE

HELP REMEDIES, DROGA5

(opens in a new tab)

Gold Cannes Lions

Public Health & Safety, Pubic Awareness Messages

THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

(opens in a new tab)

Gold Cannes Lions

Best Integrated Campaign Led by Promotion and Activation

SORRY ABOUT THE TWIGS, FOLKS

DB BREWERIES, COLENSO BBDO

(opens in a new tab)

Gold Cannes Lions

Best Integrated Campaign Led by Promotion and Activation

INSIGHT

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)

Silver Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

REAL FRUIT BOXES

CAMP NECTAR, AGE ISOBAR

(opens in a new tab)

Silver Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

CURIOSISM

ESTADO DE SAO PAULO, F/NAZCA SAATCHI & SAATCHI

(opens in a new tab)

Silver Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

HOT WHEELS FOR REAL

MATTEL, MISTRESS

(opens in a new tab)

Silver Cannes Lions

Best Use of Guerilla Marketing in a Promotional Campaign

THE INVISIBLE DRIVE

DAIMLER, JUNG von MATT

(opens in a new tab)

Silver Cannes Lions

Best Use of Guerilla Marketing in a Promotional Campaign

RIVERS OF LIGHT

MINISTRY OF DEFENCE, LOWE-SSP3

(opens in a new tab)

Silver Cannes Lions

Best Use of Shopper Marketing in a Promotional Campaign

THE WORLD´S FASTEST PURCHASE

PUMA, CIRCUS DF

(opens in a new tab)

More Entries from DDB STOCKHOLM

24 items

Grand Prix Cannes Lions

Best Digitally Led Integrated Campaign

THE FUN THEORY

VOLKSWAGEN, DDB STOCKHOLM

(opens in a new tab)

Titanium Cannes Lions

Titanium and Integrated

THE SPEED CAMERA LOTTERY

VOLKSWAGEN, DDB STOCKHOLM

(opens in a new tab)

Gold Cannes Lions

Viral Video

PIANO STAIRCASE

VOLKSWAGEN, DDB STOCKHOLM

(opens in a new tab)

Silver Cannes Lions

Titanium and Integrated

WELCOME TO OUR REALITY

SWEDISH ARMED FORCES, DDB STOCKHOLM

(opens in a new tab)

Silver Cannes Lions

Automotive Products & Services

THE FUN THEORY

VOLKSWAGEN, DDB STOCKHOLM

(opens in a new tab)

Silver Cannes Lions

Automotive and Transport

THE FUN THEORY

VOLKSWAGEN, DDB STOCKHOLM

(opens in a new tab)

Silver Cannes Lions

Charities, Public Health & Safety, Public Awareness Messages

DO YOU HAVE WHAT IT TAKES?

SWEDISH ARMED FORCES, DDB STOCKHOLM

(opens in a new tab)

Silver Cannes Lions

Restaurants & Fast Food Outlets

SERVIETTES

MCDONALD'S, DDB STOCKHOLM

(opens in a new tab)

Silver Cannes Lions

Best Integrated Campaign Led by Promotion and Activation

WHO CARES?

SWEDISH ARMED FORCES, DDB STOCKHOLM

(opens in a new tab)

Silver Cannes Lions

Charities, Public Health & Safety, Public Awareness Messages

DO YOU HAVE WHAT IT TAKES?

SWEDISH ARMED FORCES, DDB STOCKHOLM

(opens in a new tab)

Bronze Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

WHO CARES?

SWEDISH ARMED FORCES, DDB STOCKHOLM

(opens in a new tab)

Bronze Cannes Lions

Interface & Navigation (UI)

FMTK

SWEDISH ARMED FORCES, DDB STOCKHOLM

(opens in a new tab)

Bronze Cannes Lions

Automotive Products & Services

THE JAZZ CALCULATOR

VOLKSWAGEN, DDB STOCKHOLM

(opens in a new tab)

Bronze Cannes Lions

Automotive Products & Services

THE WINTER ADJUSTED OFFER

VOLKSWAGEN, DDB STOCKHOLM

(opens in a new tab)

Bronze Cannes Lions

Automotive Products & Services

THE WINTER ADJUSTED BEAR

VOLKSWAGEN, DDB STOCKHOLM

(opens in a new tab)

Bronze Cannes Lions

Use of Multiple Screens or Networked Mobile Technology

PICK N PLAY

MCDONALD'S, DDB STOCKHOLM

(opens in a new tab)

Bronze Cannes Lions

Production Design / Art Direction

THE CHEESE

KLARNA, DDB STOCKHOLM

(opens in a new tab)

Bronze Cannes Lions

Production Design / Art Direction

THE SWIM

KLARNA, DDB STOCKHOLM

(opens in a new tab)

Bronze Cannes Lions

Production Design / Art Direction

THE FISH

KLARNA, DDB STOCKHOLM

(opens in a new tab)

Bronze Cannes Lions

Travel, Tourism & Leisure

ARE YOU KLAUS-HEIDI?

LUFTHANSA, DDB STOCKHOLM

(opens in a new tab)

Bronze Cannes Lions

Best Online Advertising in a Promotional Campaign

SPEEDSALE

PAPERCUT, DDB STOCKHOLM

(opens in a new tab)

Bronze Cannes Lions

Financial Products & Services

THE SWIM

KLARNA, DDB STOCKHOLM

(opens in a new tab)

Bronze Cannes Lions

Financial Products & Services

THE FISH

KLARNA, DDB STOCKHOLM

(opens in a new tab)

Bronze Cannes Lions

Fundraising & Appeals

THE CALL

RONALD McDONALD BARNFOND, DDB STOCKHOLM

(opens in a new tab)