Olympikus is a Brazilian sports brand that develops products for running. It sponsors a variety of marathons and sports events. Its concept is: Get inspired.

Results? Sweat, kilometres and more inspired runners.

Challenge: how could the brand activate its sponsorships, generating even greater interaction with the participants of races and racing groups? Solution: create an activation that would be much more than a logotype on a shirt. With the help of the world’s greatest running specialists: the Kenyans. Olympikus created The Finish Line Men.

No matter what city in the world, the size of the race, Olympikus created a unique, simple and inexpensive way of relating to runners. Making everyone understand in practice what getting inspired means.