Two flavours. One had to be destroyed, and taken off shelves forever. Which flavour got destroyed, and how, was up to the consumer. That, in a nutshell, was the bigger campaign idea. Playing into that idea, we designed two bags that quickly communicated choice. A or B? Onion Rings N Ketchup or Buffalo Wings N Ranch? Which do you want to destroy? Well most chip bags are covered with bright, colourful graphics, these white and black bags not only worked within the bigger campaign idea but also stood out on shelves.