In last year’s successful “Touch the Rainbow” campaign we gave Skittles fans the world’s first non-technological touch technology - an entirely new way to interact with an interactive medium. But, now that people knew how to use the technology, we took it to the next level and used it to give people another new experience… not just a sequel. This year we allowed people to touch things they could never touch before through 5 online videos. “Touch The Untouchable” let people touch things like a Cyclops doctor, a Sasquatch, a Werewolf Baby, a Zombie and even a fairy tale princess.