THE CANNIBAL RESTAURANT

Financial Services, incl. Investor Relations and Corporate Finance

BREAK UP

NATIONAL AUSTRALIA BANK, CLEMENGER BBDO MELBOURNE

Automotive and Transport

TRAMP A BENZ

DAIMLER, JUNG von MATT

Technology and Manufacturing

WATSON

IBM, OGILVY & MATHER

Charity and Not for Profit

DIGITAL DEATH

ALIVE, TBWA\CHIAT\DAY

Public Affairs

SHINE A LIGHT ON OPPORTUNITY

DURAND ACADEMY, POLITICAL LOBBYING & MEDIA RELATIONS (PLMR)

Corporate Responsibility

TAXI DRIVERS' UNIVERSITY

GM, SANCHO BBDO

Best Use of Social Media

SKANKPLAY

SKANK, DONTRYTHIS

Best Use of Social Media

DIGITAL DEATH

ALIVE, TBWA\CHIAT\DAY

Best Launch or Re-launch

WATER MARK

DIAGEO, LEO BURNETT SYDNEY

Best Use of Media Relations

SHINE A LIGHT ON OPPORTUNITY

DURAND ACADEMY, POLITICAL LOBBYING & MEDIA RELATIONS (PLMR)

Best International PR Campaign

VAC FROM THE SEA

ELECTROLUX, PRIME PR

Consumer Goods, including FMCG and Household Products

SHAVE SUTRA

PROCTER & GAMBLE, BBDO INDIA

Healthcare and Services

UNDERSTANDING MULTIPLE SCLEROSIS

GEDEON RICHTER MARKETING POLSKA, HILL & KNOWLTON

Technology and Manufacturing

PARALLEL LINES

PHILIPS, ONEVOICE

Charity and Not for Profit

2 MINUTE SILENCE

THE ROYAL BRITISH LEGION, BURSON-MARSTELLER

Public Sector

SALUTE TRAINER

JAPAN MARITIME SELF-DEFENSE FORCES, HAKUHODO

Best Use of Social Media

SOCIALPEACE

RIO DE JANEIRO STATE GOVERNMENT, FSB COMUNICAÇÕES

Best Use of Live Events, Stunts and or Celebrity Endorsement

WATSON

IBM, OGILVY & MATHER

Best use of Broadcast

GET TESTED PROJECT

AIDS FOUNDATION, SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV

Best use of Broadcast

SILENT NATIONAL ANTHEM

RELIANCE MEDIA WORKS, MUDRA COMMUNICATIONS

Best Launch or Re-launch

SHAVE SUTRA

PROCTER & GAMBLE, BBDO INDIA

Best Use of Media Relations

BREAK UP

NATIONAL AUSTRALIA BANK, CLEMENGER BBDO MELBOURNE

Best Integrated Campaign Led by PR

FAKE IT ALL

BRAND PROTECTION GROUP, LEO BURNETT BEIRUT

Best Integrated Campaign Led by PR

2 MINUTE SILENCE

THE ROYAL BRITISH LEGION, BURSON-MARSTELLER

Other Consumer Products (including Durable Goods)

BUILDERS OF INFINITY

PLAN.NET

Tablets and Other Devices

BEATING FACTS

PLAN.NET

Charities, Not for Profit and Public Information

BEATING FACTS

PLAN.NET

Ambient Media (Large Scale)

PATTEX CRANE

HENKEL, PLAN.NET

Best Use of Internet

RUSTY SCROLLBAR

SONAX GmbH & Co. KG, PLAN.NET

E TO 3

BMW, PLAN.NET

Automotive

E TO 3

BMW, PLAN.NET

Automotive Products & Services

CREATE YOUR OWN BANNER

BMW, PLAN.NET

Automotive Products & Services

MINI IS LOADING

MINI, PLAN.NET

Other Consumer Products (including Durable Goods)

SANTEC SCREENGUARD

SANYO, PLAN.NET

Healthcare & Medical

DARE TO TOUCH

FROMMS MAPA, PLAN.NET

Best Use of Experiential Marketing in a Promotional Campaign

THE FIRST ONLINE BANK OFFLINE

CORTAL CONSORS, PLAN.NET

Flat Mailing

SPECIAL POSTMARK HUMAN RIGHTS

REPORTERS WITHOUT BORDERS, PLAN.NET

Best Use of Audio

SMOKERS CALLS

GLUECKLICHER NICHTRAUCHER, PLAN.NET

Best Use of Ambient in a Promotional Campaign

THE FIRST ONLINE BANK OFFLINE

CORTAL CONSORS, PLAN.NET

Media, Arts and Entertainment

FOOTBALL OPERA

SKY, PLAN.NET

Direct Response Digital: Mobile Marketing

IGFM THINK INK

INTERNATIONALE GESELLSCHAFT FUR MENSCHENRECHTE IGFM, PLAN.NET

Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media

BUILDERS OF INFINITY

PLAN.NET

Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media

STRIPTEASE SHOPPING

LIAISON DANGEREUSE, PLAN.NET

Charity and Not for Profit

THE CANNIBAL RESTAURANT

VEGETARIERBUND, PLAN.NET

Best Use of Internet

RETURN TO REGULAR

WEIGHT WATCHERS, PLAN.NET

Best Use of Internet

RAINBOW CLINICS

PLAN.NET

Best Use of Other Digital Media including mobile devices

SANTEC SCREENGUARD

SANYO, PLAN.NET

Public Health & Safety

SAMANTHA

GLUECKLICHER NICHTRAUCHER, PLAN.NET