Media > Use of Media

RUSTY SCROLLBAR

PLAN.NET, Hamburg / SONAX GmbH & Co. KG / 2009

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

Effectiveness

The banner performed really well, with a click-rate of 6.71%.

Execution

We let the scrollbars from various websites rust, so the web site gets stuck. Only when the bar is freshly oiled, the user can move the page again.

Strategy

The goal was to draw the attention and interest of mechanics, hobbyists and home constructors towards the product SONAX SX 90 Plus. The basic Idea was to let the user experience the product benefit himself. SONAX SX 90 Plus helps when things squeak or get stuck due to rust.

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