Brand Experience and Activation > Use of Promo & Activation
THE FIRST ONLINE BANK OFFLINE
PLAN.NET, Munich / CORTAL CONSORS / 2012
Overview
Credits
OVERVIEW
ClientBriefOrObjective
An out-of-home campaign aimed to convey the experience of the Cortal Consors brand message to the target group not only online but also offline. To do this we built a suite of furniture: a seating area with integrated backrest, table, sockets. And with free Wi-Fi of course. We installed it at Munich Airport.Create an experience form the Cortal Consors philosophy ‘My money. My freedom’.
Generate attention for Cortal Consors.
Effectiveness
Every day more than 1,000 visitors logged in and spread this Cortal Consors site by Facebook, Twitter, foursquare and Qype.
Implementation
In collaboration with the design office ‘Atelier 522’, a suite of lounge furniture was created.
It included a seating area with integrated backrest, table, charging points for smartphones and laptops. And with free Wi-Fi of course. We installed this furniture at Munich Airport.Within only a few minutes it was being used quite naturally. For checking e-mail, surfing the Internet, setting up a free account or charging smartphones. Everybody felt free to do what they wanted there and, just in passing, discovered the Cortal Consors brand message.
Relevancy
The direct bank Cortal Consors motivates its customers to take control of their own money transactions. An out-of-home campaign aimed to convey the experience of this brand message not only online but also offline for decision-makers and business people.
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