Media > Use of Media
SMOKERS CALLS
PLAN.NET, Munich / GLUECKLICHER NICHTRAUCHER / 2013
Overview
Credits
OVERVIEW
Effectiveness
The result was astonishing: Even the tobacco industry doesn’t allow people to smoke everywhere. Consequently, we came to a simple, understandable conclusion: 'If the tobacco industry can stop smoking, you can also stop it.'
Execution
Our idea: We called well-known tobacco companies and started a conversation with one of the employees. We wanted to know whether it is allowed to smoke at the work space at a tobacco company.
Strategy
The online service 'happy non-smoker' turns smokers into non-smokers whenever it is possible. Our task was to develop a radio spot campaign which convinces smokers to stop their addiction.
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