Direct > Use of Direct Marketing
STRIPTEASE SHOPPING
PLAN.NET, Munich / LIAISON DANGEREUSE / 2011
Overview
Credits
OVERVIEW
BriefWithProjectedOutcomes
Our idea: Striptease Shopping – an e-shop that seduces men into buying lingerie by having the models take them off once the purchase is made.On teasing banner ads the models talk directly to the visitor, luring him onto the microsite. Here, the models tease him even more. It is only after the purchase that he gets to see an unforgettable striptease – and his sweetheart gets a beautiful Valentine’s Day present.The promotion should increase sales by 30% and generate new consumer profiles, increasing the database by 20%.
ClientBriefOrObjective
Our task was to increase the sales volume of Liaison Dangereuse, an online shop for lingerie. To meet this challenge, we focused on a new target audience for our client: men. We tried to win them over during the build up to Valentine’s Day 2011.
Effectiveness
Striptease Shopping was a huge success. With the power of seduction we were able to increase the traffic on Liaison Dangereuse by more than 155% pushing sales by 50% and generating 2500 new profiles, increasing the database by 30%. In addition to that, this new way of selling lingerie earned an enormous amount of free media coverage, not only in blogs and websites, but also in classical media. Providing proof that seduction is never out of fashion.
Relevancy
Seduction is as old as mankind itself. We all know that it works. Always, and what would be more fitting for an online-shop that sells lingerie than selling it with the help of seduction? Seduction is the whole purpose of the product anyway. All we had to do was to make this benefit the core of the promotion. And we did so by creating a unique shopping experience.
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