Design > Graphic Design & Design Crafts
NISHIJIN
TUGBOAT, Tokyo / NISHIJIN / 2011
Overview
Credits
OVERVIEW
BriefExplanation
This was a branding for a Pachinko manufacture.Pachinko is a Japanese gaming device used for amusement and betting.
When the economy is down this industry comes alive. It was time to promote the brand.
ClientBriefOrObjective
This branding, along with a TV spot, was developed to broaden awareness of the pachinko brand, hoping to cheer up and give enjoyment to people in this difficult time.
Effectiveness
Successfully established strong brand in target’s mind.
Execution
The artwork visual was designed with actual size pachinko ball images to communicate the playfulness of brand.
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