Our message reached more than 9,600 people in 2 weeks.The tuitions doubles in one month.Awareness: we moved from the 5th position to the 2nd.People became more aware about the importance of knowing English.

This action was set in a movie theatre. After a minute of the beginning of the movie, we made the subtitles move slowly from its normal position and move to the right, in relation with the screen image. Slowly, the subtitles move around the screen, until they finally move out of the screen and are projected on the wall at the side.The subtitles, that are still translating the movie dialogue normally, move around the theatre walls until they are projected on the roof. They change again but now the following phrase is projected:Why aren't you watching the movie?Learn English. English Excellent.English language institute.The only channel used where movie theatres.

Increase the number of new students in English Excellence, English Language Institute.Inform that English Excellente is a good alternative to study English.Generate awareness.In Peru 87% of the population doesn’t speak English, but this skill is needed in work or Studies. This fact is more evident at the movies, because the vast majority of films are English spoken and are projected with Spanish subtitles, but in the reading people lose parts of the movie.This is relevant for the brand because we found a space where knowing English is needed to enjoy the movie experience.