Without any media spending we reached many people in one week in a very intensive way. Response rate was 100%: we could engage every addressed person in a discussion. Most important: interviews with our victims revealed that we made all of them think.

We built a mobile pirate radio station which enabled us to hack into the frequencies of Berlin’s five most popular radio stations. We surprised drivers with a newsflash that made them the subject of a police manhunt. To reach even more people, we cooperated with a bakery, a laundrette and a taxi driver. After giving our victims a brief scare, we approached them and revealed our cause via radio and a promotion team.

All over the world, innocent people are being persecuted. Our objective was to create awareness for this problem and for the commitment of the International Society for Human Rights. To do that, we let people experience what it feels like to be innocently persecuted.