Via sampling survey on consumers who had received the email to understand the interaction to DEEP. 100% of consumers can remember the brand and the product's feature; meanwhile, 80% of them forwarded this interactive experience to their friends.

Our target consumer is working people who have email use habit and focus on health.

There are many competitive brands in the market and we don't have enough media budget, so we must leverage and reinforce the concept that only untouched nature can bring the best mineral water.

We created an interactive advertisement to make our consumers really understand the main strength of our product. Rather than a long educational wordy ad, we preferred to convince them through a long interactive experience to finally discover Nestle Deep Spring from their chair!

So what we want to claim is that it's not easy to get the DEEP mineral water. Only water from 250 meters deep is the best.