•To design medical equipment that could bring joy to the frigid hospital environment.

•To help medical staff and parents to solve the problem of children unwilling to get injections.

•To convey happiness to children and communicate the caring image of Sanofi towards children.

We have been focusing on Chinese children’s well-being for a long time, only to realize that these children shared unpleasant experiences while getting medical advice in a deficient medical environment. Could there be an easy idea to make them feel happy while going through medical treatments?

“Happy Shot”! It is suggested to design a balloon-like container that holds infusion bags, with infusion tubes attached to it. During the treatment, it would look as though children are holding floating balloons.

100 balloons were produced with a budget of RMB 6,500 ($1,000). The campaign received much attention from the public after execution at children’s hospitals in Shanghai, and more hospitals are planning to work and promote with Sanofi. 5 medial and health magazines, design magazines and 2 TV stations reported the campaign. After the Happy Shot documentary film was uploaded, viewership hit 137682 times within 2 weeks, and it is still rising.