The majority of children in rural areas of Western China are studying and completing their homework by the dim light of candles, and their eyesight and education are greatly compromised. Haier recognizes the deficiency of electricity supply in these areas and how this issue is affecting the lives of children. Haier, as a socially responsible corporate citizen, would like to do something for the children of Western China.

Haier introduces the Haier Hugging Brightman, using the Tandem Theory where only one socket is required to recharge enough ‘lights’ for the entire class without needing extra energy and money. Children can take the Haier Hugging Brightman back home as studying companion which provides two hours of lighting. The entire family also benefits from the share of this lighting companion and for most of them, this is their first time encountering Haier.

Haier hopes to create a product that would allow people in remote areas of Western China to enjoy the convenience in which electrical appliances would bring into their lives. In turn, outreaching and introducing the Haier brand to more people in China by touching their lives.

? Presently, Haier Hugging Brightman has enlightened the lives of the children and their families in 68 counties in Western China, with the number growing every day.

? The Haier Hugging Brightman has aroused widespread of public interest. The awareness reached about 70,000 in 3 months, with 70% of people in SNS liking the idea.

? Aligned interest with the Chinese government wanting to solve the problem soon.

Step 1: Haier Hugging Brightman Design and Production.

Haier and the agency worked together to create the lighting device. From idea to initial sketch, then the 3D mock-up, and finally out came a lovely light, the Hugging Brightman.

Step 2: Cooperate with NGO.

Hugging Brightman met his first friend in Guizhou Yolo Primary School via Yiyou, which is the organization focused on schools in rural areas of Western China. Then, more and more schools were added to our hugging list. Now, the Haier Hugging Brightman is going ahead to more mountainous areas lacking electricity.

Haier, as the world’s No. 1 brand of household electrical appliances, is dedicated to create appliances that would bring value and convenience to improve the lives of people’s everyday life.

But in rural areas of Western China, the scarcity of electricity is preventing millions from enjoying a convenient living, and children’s eyesight and education are affected and limited to dim candles and oil lamps.

What can Haier do to help?

Haier decided to create a rechargeable lighting device that does not require extra energy and cost, something easy to use, and is needed by every family.

The Haier Hugging Brightman, uses Tandem Theory which only utilizes one socket and can recharge units for the entire class. Children can then take it back home as companion of light for two hours and share it with their family.

For most of them, it is their first time encountering Haier.