Turkcell was launching new smartphones bundled with mobile internet and wanted to create awareness among the heavy internet users.We created a first of it’s kind live competition that took place in the home ground of the Turkish heavy user: Twitter.

The competition had the smartphones at it’s core.We made a gift box and put the smartphones in. Then we covered the box with post-its. Using a live video feed, we asked the twitter crowd to unpack the box by tweeting what was written on the post-its using our hashtag #turkcelltweet.