Nomad Smart School´s identity was inspired by an attempt to preserve the culture that represented the latest nomad tribe in the country (the Nukak Maku), who, just like us, kept traveling from place to place. Based on the shapes the tribe members painted on their own bodies, we designed the logo, templates, icons, illustrations and typography. In other words, we developed a practical identity that could leave an eternal legacy.

The backpack was influenced by the malokas (where indigenous live), a construction where people from the tribe can save precious things that they collect. When it is opened a bunch of technologies and tools pop out from the bottom of the backpack, ready to be used by the excited students, who sit around the backpack, just like the old tribes used to sit and wait for the welcoming of their ancestors´ legacy.

What we first did was to study all the different symbols that this tribe painted on their skins. Once we understood the meaning and composition of the drawings, we started to abstract the elements of the design. Then we simplified the elements and turned them into the manual to build up the Smart School. We used bright colors to make the classroom attractive to the kids.

In less than a year, we have traveled more than 30.000 along with the teaching community, we have also visited more than 10.000 kids in 55 communities within Colombia. Furthermore, we were able to reach 8 other countries in the world. This all with the purpose of achieving the Second Millennium Goal of the ONU: to guarantee primary education to all kids in Colombia and in the world.

The main objective of Smart School is to provide education all over the country. That is why we are seeking to solve a specific social and a cultural problem, which in this case occurs to be limited access to education and lose of indigenous cultural legacy.

Smart School is an educational program that, for over 12 years, has been providing teaching spaces equipped with high technology. However, there are more than 1 million kids in Colombian unable to attend school due to geographic conditions and lack of resources.

In order to break down barriers, Samsung invented Nómada Smart School: a teaching community that travels around the country delivering high-quality education through the use of Samsung´s cutting-edge technology.

The main tool for this community is a big backpack that transports the knowledge everywhere. Our ultimate goal is to create identity for this teaching community.