An Equus, Hyundai’s first luxury sedan, drives along a road. A finger comes into frame and wipes the screen, revealing that this driving footage is being viewed on an iPad. We watch as people (and their fingers) peruse the app, exploring different features of the Equus, skimming pictures and watching movies of it, even playing games that demonstrate how various technologies in the car work. A man in the driver’s seat of his Equus closes the custom Equus case of his iPad and puts it in the glovebox.VO: This isn’t just an app. It’s the owner’s manual – of the new Equus. From Hyundai.