High impact visuals and a voice on radio that tells consumers that the Chicago Tribune covers what matters most to Chicagoans. This differentiates the Chicago Tribune from the category. The creative demonstrates the Chicago Tribune’s love for the city in how it celebrates, protects and investigates the issues that matter.

ANN: When a player gets drafted, we’re there.When a player gets traded, we’re there.When a player gets injured, we’re there.When a golden arm fires like a cannon in midst of battle, we’re there.And when the Bears take it all the way, and are celebrating in the locker room with some players fresh out of the showers all naked and still dripping with water, we’re... we're outside, waiting to get the story.

Y'know... when they’re less naked... yeah, wearing clothes.Chicago Tribune. Our team has your team covered.