Radio and Audio > Product & Service

EL LOCO

DRAFTFCB JOHANNESBURG, Johannesburg / TOYOTA / 2010

Awards:

Silver Cannes Lions
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Overview

Credits

Overview

BriefExplanation

El Loco: People often use pirate parts on their vehicles once the original parts have worn out. Admittedly, this takes a very long time when one is driving a Toyota, but eventually it is bound to happen. In order to demonstrate to people what happens when one does not use genuine parts on a Toyota, we decided to use words to symbolise the parts of the vehicle. Foreign words are gradually introduced into an English script until, well, quite frankly, no hable el loco.

ScriptInEnglish

ANN: The parts in a new Toyota are all original, genuine Toyota parts.

There’s a good reason to keep them this way. Because if you start introducing foreign parts, things could quickly start going muy malo.

As you continue driving your car, more stukkies start wearing out, so you replace them with icheapele piesa.

After a while nada habariako partes original any Vladivostok. Nothing seems to graft so je taime any kosher babushka and the whole garankuwa starts to no hable el loco.

La luna yokosuma el nino original in vitro del fume nastrovia.

No Perestroika.

Au revoir.Use only genuine Toyota parts.Lead the way.SFX: Toyota mnemonicANN: Toyota.

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