Film > Product & Service

BULL

INNOCEAN WORLDWIDE AMERICAS, Huntington Beach / HYUNDAI / 2010

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

Synopsis

It’s the middle of the night in the middle of nowhere. A teenager hops a metal fence while his friends egg him on. He skulks forward toward an enormous, snorting bull. It charges and the kid jumps, barely clearing its horns. He sprints toward his friends with the bull right on his tail. In a thunderous rush of noise and adrenaline, the teen somehow leaps to safety as the bull violently crashes into the fence. The rattling of the bull’s horns on the fence is mixed with nervous laughter from the teens as they run off. VO: This year, 3 million young adults out there will get their drivers’ license…better get yourself a safe car. Cut to the Hyundai Sonata. Super: Top Safety Pick.

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