Film > Product & Service
VCCP, London / THE HOME OFFICE / 2009
Awards:
Overview
Credits
Synopsis
Getting drunk is a bonding experience that plays a central role in how young people socialise in England. It adds excitement and unpredictability for an age group that “lives for the moment”.
This TV commercial challenges 18-24 year old males who drink excessively to consider the consequences of their actions on a night out by displacing drunken behaviour and placing it in a sober environment to bring the darker consequences to the fore.
The core creative idea is articulated as a question to place the burden on the audience to decide for themselves if their behaviour is acceptable or not.
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