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YOU NEED A FRIEND
BJL, Manchester / FISHERMAN'S FRIEND / 2008
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CampaignDescription
Fisherman's Friend Menthol Lozenges are often seen as a winter-only cold and cough remedy.
To increase sales during the summer, the brand used the start of the UK smoking ban to promote the product to London smokers trying to quit the habit.The campaign generated more than 180,000 site visits on the first day alone and sales in London rose by 94 percent.
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