Direct > Use of Direct Marketing
SPOT CANCER
BJL, Manchester / VERSUS CANCER / 2010
Overview
Credits
OVERVIEW
BriefWithProjectedOutcomes
An iconic item for entrance into clubs and concerts, which would be very familiar to our target audience of gig goers, is the hand stamp. We utilised the stamp to create a strong link between the medium, the message and the desired outcome (looking more closely at your skin)
ClientBriefOrObjective
To highlight the benefits of detecting skin cancer early. There is a much higher survival rate when skin cancer is detected early and medical attention sought, therefore we needed to create an engaging way of reminding people to check their skin in conjunction with our annual fundraising concert.
Effectiveness
Whilst no specific results are available for the campaign, the response gauged from recipients of the stamp on the night was outstanding.
Relevancy
The stamp and message have a close link to the execution – literally being on your skin. The irreverent and innovative way in which the message was delivered suited the Versus Cancer brand (aimed at young concert goers) down to the ground.
More Entries from Ambient Media & Print Collateral, Non-Mail (Small Scale) in Direct
24 items
More Entries from BJL
24 items
