Audio & Radio > Product & Service
DECKING
BJL, Manchester / RONSEAL / 2015
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OVERVIEW
BriefExplanation
Ronseal is well known for its honest approach to advertising
and famous strapline, “Does exactly what it say on the tin” .
At the start of the football Season and during the World Cup, Ronseal took a straight talking approach one step further with its “Let’s be honest football’s more interesting the DIY” campaign.
This honest insight allowed Ronseal to spoof Sky Sports post match interviews with players and mangers. Instead of talking about the game they were talking about DIY and Ronseal products.
Comedians Darren Farley and Paul Reid brought the campaign to life with impersonations of well know players and managers.
ScriptInEnglish
SFX: SPORTS SHOW OPENING MUSIC
SPORTS SHOW HOST: Ronseal Super DIY Saturday.
SFX: SWOOSH SOUND
(MUSIC CUTS)
SPORTS SHOW HOST: We asked a Premiership player about staining his decking.
FOOTBALLER: Um, the noisy neighbours’ decking looked good on paper, but, um, we knew if we gave a hundred and ten percent we’d come out on top. So when the chance came, I got the brush in the box, um, kept it on the deck and, um, I brushed past, I think it was two or three, um, plant pots, and it was the perfect finish. I’m delighted. It’s the decking that every kid dreams of, um, when they're a kid, um...
ANNCR: Let’s be honest, football’s more interesting than DIY. So get the job done. Ronseal
SFX: SPORTS SHOW CLOSING MUSIC
ANNCR: Does exactly what it says on the tin.
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