The goal was to present Chrysler's new Sebring Sedan in an innovative way, Chrysler being a niche brand and Segment D being a very competitive segment.

An average of 250,000 deliberate commercial exposures.

An affirmation of Chrysler's Sebring semantic field with : "car", "diesel", "comfort", "high end", "style", "design", and "quality" being the most relevant words of this campaign.

Around 6% click rate in a month (vs 0,15 industry rate)

Concept: Combine the internet with an original media solution , vibrant marketing, to establish an instant rapport with the target group. Developed by Vibrant Media for Chrysler, the technique involves triggering a pop-up when the cursor rolls over key words.

Creation: Internet users are always annoyed when unwanted ad windows open. But in this case, the Internet user is the annoying intruder. This translates the mechanics of intrusion into personal involvement. The creative idea drives the technical solution.

80% of people searching to buy a car look for information on the model and the colour on the Internet. It seemed logical to reach out to potential customers through this media.

Furthermore, 50% of these users use alternative sources of media to find this information and not the constructors brand sites. With Vibrant Media and a contextual campaign, Chrysler gave the information to the users where and when they where looking for it.