Media > Product and Service
TOILET PAPER ROLL
EURO RSCG, Dusseldorf / BOEHRINGER INGELHEIM / 2007
Overview
Credits
OVERVIEW
CommunicationGoal
More and more people are regulating their digestion with functional foods like yoghurt or cereals. Dulcolax needs to point out that they are the market leader in this realm. With millions of successfully treated patients in Germany, the tone of voice had to be self-confident, but more popular and entertaining than pharmaceutical.
Effectiveness
Heightened awareness through 50,000 contacts and considerable increase of demand in the selected pharmacies during the time of the campaign. Increased demand for pharmaceutical advice.
Execution
We set up the Dulcolax toilet roll in front of selected pharmacies in North Rhine-Westphalia (Germany) directly at the point of purchase, to create buzz.
MediaStrategy
Both female and male 28-38.
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