Media > Product and Service
TILES
EURO RSCG, Dusseldorf / RECKITT BENCKISER / 2007
Overview
Credits
OVERVIEW
CommunicationGoal
With Cillit Bang domestic cleaner you can save yourself a lot of work. This print ad shows how much, not only in a visual but also in a haptic way.
Effectiveness
In tests the ad has effected an incredible wow-factor. The reactions of the test persons were so positive that the client decided to use it on a wide base.
Due to the short time since the first date of publication we do not have any final results yet.
Execution
The two pages of the print ad were stuck together in a way that gave the impression that the dirt on the tiles had created that sticky effect.
MediaStrategy
Women and men between 18 and 32, non users of specialized domestic cleaners.
More Entries from Fast Moving Consumer Goods in Media
24 items
More Entries from EURO RSCG
24 items
