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CP INTERACTIVE PROXIMITY, Madrid / AMNISTMIA INTERNACIONAL / 2003
Overview
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CampaignDescription
CONCEPT:War can destroy everything. Even the files in your computer. We used this idea to construct a virus attack for Amnesty International. It used easily identifiable Windows folders to recreate the future of an Iraq at War.A simple idea and a code that is easy to recognise. Despite the saturation of war images in the media, this viral attack succeeded in multiplying its impact.
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