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URBAN JUNGLE
PUBLICIS SHANGHAI, Shanghai / XIAOMI TECHNOLOGY / 2017
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Silver Cannes Lions
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In China, there is no proper efficient technical alert system to prevent children being abducted to rural areas or being the organ trafficking victims or go missing in confusing urban jungle road natural disaster riot, only 0.1% children could be found back. That’s why more and more people appeal to Chinese government to help alert system, and this situation made MI KIDS GPS SMART WATCH launched.
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