Film Craft > Production

47

KLICK HEALTH, Toronto / CAFÉ JOYEUX / 2024

Awards:

Shortlisted Cannes Lions
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Film

Overview

Credits

Overview

Why is this work relevant for Film Craft?

“47” uses hand-made, animated stop-motion, with Robert's character co-created by an artist and his daughter, who has Down syndrome. The design of the secondary characters reinforces that we are seeing the world through Robert’s eyes. Colors play a significant role, with the yellow scarf symbolizing both Café Joyeux’s brand color and Robert’s mother's words of encouragement that guide him through his journey. The entire odyssey takes place in his imagination, and uses a mix of warm and colder tones, reflecting Robert's resilience in approaching the challenges of colder, solitary moments with a positive and warm mindset.

Please provide any cultural context that would help the Jury understand any cultural, national or regional nuances applicable to this work.

Individuals with intellectual disabilities, like autism and Down syndrome, face disproportionate barriers in accessing meaningful employment opportunities. In France, individuals with intellectual disabilities are two-to-three times more affected by unemployment than the rest of the population, with only 0.5 percent having a job. In the US, over seven million people have mental or cognitive disabilities, and 80% of them are unemployed. Recognizing this glaring inequality, Café Joyeux was established with a global mission: to transform society's perception of disability by dedicating its efforts to the employment and training of people with mental and cognitive disabilities. With 18 locations across Europe, Café Joyeux has recently expanded its reach, opening its first shop in Manhattan, NY.

Write a short summary of what happens in the film.

The music composition for the film “47” was created in collaboration with individuals with Down syndrome. We leveraged an acoustic version of the song “Carry On” by Grammy-award-winning rock band FUN, using the lead singer Nate Ruess’ powerful vocal delivery. We re-recorded the track with talented musicians from across the Down syndrome community. Sujeet Desai, an accomplished musician born with Down syndrome, plays piano on the track and is responsible for the music arrangements while José Omar Davila, an orchestra conductor born with Down Syndrome, creates all the sound design and effects for the film.

Background:

With 19 locations in Europe, Café Joyeux was created to provide meaningful employment opportunities to individuals with intellectual disabilities and promote inclusion in the workplace. To announce the opening of their first-ever location in the US, Café Joyeux wanted to bring their mission to life by tapping into a real employee story to show that employment opportunities offered to these individuals need to be just as amazing as they are. Our objective was to ensure that every aspect of our film was made with the Down syndrome community to authentically bring the mission of Café Joyeux to life. This approach not only fosters a more accurate representation of the Down syndrome experience but also celebrates the diverse talents and perspectives within the community, ultimately creating a film that is not just a product but an expression of inclusion.

Tell the jury about the production design/art direction.

The art direction of the film was developed with the Down syndrome community. Robert’s character was crafted by an artist in collaboration with his daughter, who has Down syndrome. The design of the secondary characters reinforces that we are seeing the world through Robert’s eyes. Manipulating the proportions of characters, such as elongating their arms and introducing peculiar traits like masked faces, emphasized that the depicted scenarios, along with what was presented to Robert within them, hindered his true potential.

Colors play a significant role in the story, with the yellow scarf symbolizing both Café Joyeux’s brand color and Robert’s mother's words of encouragement that guide him through his journey. The entire odyssey takes place in his imagination, and uses a mix of warm and colder tones, reflecting Robert's resilience in approaching the challenges of colder, solitary moments with a positive and warm mindset.

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