Outdoor > Billboards: Sectors
McCANN MANCHESTER / ALDI / 2019
Overview
Credits
Cultural/Context information for the jury
#BringItHome was a digital out-of-home poster campaign aiming to show Aldi’s support of England the 2018 World Cup in Russia. The poster ran across multiple, high-footfall sites, including the home of football in the North West – the National Football Museum in Manchester. The execution was beautifully simple: an Aldi shopping basket turned on its side to resemble the iconic visual of a goal. To maximise impact, the ads ran an hour before kick-off, when anticipation was at its height and just as England fans began streaming home from work to watch the games.
Is your poster/billboard is larger or small than a 6 sheet poster
#Bringithome was a 96 sheet.
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