Industry Craft > Illustration

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CHEIL WORLDWIDE HONG KONG / CHUPA CHUPS (SNACK TO HOME LIMITED) / 2019

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

Cultural/Context information for the jury

Even kids deserve a sweet escape (from arduous tasks like homework, music practice and tidying-up).

Tell the jury about the illustration.

Every intricate detail was meticulously crafted to convey the arduous monotony of homework, music practise and tidying-up.

In terms of execution, we used different compositions, textures, colours and layers to create less-than-desirable moments for kids—making the temporary escape feel that much sweeter.

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