The situation was that NESCAFÉ decided to grow 100% Colombian origin coffee, in a coffee growing country full of local coffee brands.

The cultural insight was that when tourists visit Colombia, and Colombians return home one of the things they want to try is their coffee, but this coffee is never NESCAFÉ®

How can this foreign brand win a small space in Colombians hearts?

By welcoming them with a migratory stamp made from this coffee. This is how Coffee Stamp was born.

We created COFFEE STAMP, the first migratory stamp made from coffee ink that carries the aroma and the image of Colombia’s most important bean. The stamp welcomed more than 30,000 passengers on International Coffee Day 2019.

For the first time in 24 years, we were able to change the traditional migratory stamp in 5 international airports, so that tourists and locals could have the aroma of Colombian coffee in their passports, forever.