Titanium > Titanium and Integrated
PUBLICIS COLOMBIA, Bogota / CIREC / 2015
Overview
Credits
BriefExplanation
When a child loses a limb due armed conflict, he loses the security of being part of the society either. This the first playful prosthesis in the world that it´s a toy at the same time, that allows the child to be reintegrated to society.
It´s a Titanium.
CampaignDescription
Colombia as one of the most heavily land-mined in the world. Many of the injured people by land mines are children.
The needs of a disabled child are many of course, the physiological needs of replacing a lost part of their body is one of the priorities.
Funtastic Hand, is a creative prosthetic system designed for kids could use their imagination to make their own prosthetics and have fun at the same time. Designed by industrial designer Carlos Arturo Torres. This prosthesis has a special device that allows to connect a functional hand or anything made of LEGO.
500 mailboxes were installed during 2 months and were collected more than 1.8 million pieces of LEGO to make as many prosthesis as possible. Nowadays there are 10 kids with these prosthesis and at this time Escuela Colombiana de Ingeniería (Colombian Engineering School) is developing more prosthesis.
Effectiveness
At this moment, La Escuela Colombiana de Ingeniería (The Colombian Engineering School) is developing 15 more prosthesis, each prosthesis cost around USD3.000 (just the materials). These costs are being covered through money donations of schools, companies and people who want to help.
More than 500 mailboxes were installed at this time, and we´re still collecting more Lego pieces, locating more mailboxes around the country.
But the most important achievement, is the reintegration of the kids to the society and the chance to play again but feeling well in their daily lives. The donation of the LEGO bricks by the other kids was the way to bring them closer to the problem, make them think about it and take action to help and build the prosthesis.
Implementation
First of all, we created a prototype designed by industrial designer Carlos Arturo Torres. This prosthesis has a special device that allows to connect a functional hand or anything made of LEGO.
After some testing, we started the awareness campaign for the kids who wanted to help the kids with disabilities by collecting the LEGO pieces and helping them to reintegrate by playing.
During 2 months we collected the LEGO pieces through mailboxes located in schools, kindergartens, malls and toy stores.
This LEGO pieces were brought to La Escuela Colombiana de Ingeniería (The Colombian Engineering School) to start the development process of the prosthesis under the lead of Carlos Arturo Torres to finally been deliver to the kids in Cirec.
Relevancy
Colombia has been in civil war for many years and left the country as one of the most heavily land-mined in the world. Many of these injured people are children. An amputation can be the most traumatic episode in a person’s life. When it comes to children, the social impact can be the most traumatic part in their lives regardless their disability.
We saw an opportunity for the kids who have no disability to make a special donation in order to create a prosthesis that a kid with disability could build and then play with.
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