NESCAFÉ® decided to offer 100% Colombian origin coffee, in a coffee growing country full of local coffee brands.

How could this foreign brand win a small space in Colombians hearts?

We created COFFEE STAMP, the first migratory stamp made from coffee ink that carries the aroma and the image of Colombia’s most important icon. The stamp welcomed more than 30,000 passengers on International Coffee Day 2019.

For the first time in 24 years, we were able to change the traditional migratory stamp in 5 international airports, so that tourists and locals could have the aroma of Colombian coffee in their passports, forever.

We design a journey that promoted NESCAFÉ® Artesano's coffee stamp as soon as people arrived at the airport:

- Geolocated posts with a message of NESCAFÉ® Artesano welcoming people to Colombia on International Coffee Day

- COFFEE STAMPS were placed in more than 200 migratory checkpoints across 5 international airports.

- Migratory agents and airport billboards invited people to smell their passports in order to feel the aroma of Colombian coffee.

- A NESCAFÉ® Artesano tasting stand was placed in the baggage area inviting people to try a 100% Colombian origin coffee.

This way, NESCAFÉ® Artesano earned a space in the passports and hearts of everyone who visited the country during October 1st (International Coffee Day), filling their social networks with positive messages and pride around the experience.