Outdoor > Culture & Context

COFFEE STAMP

PUBLICIS COLOMBIA, Bogota / NESCAFE / 2020

Awards:

Silver Cannes Lions
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Overview

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OVERVIEW

Please tell us about the brand in relation to the locality or market where the product / service is distributed

NESCAFÉ® is know for being a foreign brand, but it decided to launch NESCAFÉ® Artesano, a 100% Colombian coffee line with two origins: San Agustín and Santuario, coffees that are grown in Colombian lands by Colombian hands. Our challenge was to promote Nescafé® Artesano in a coffee growing country full of local coffee brands.

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