The situation was that NESCAFÉ decided to grow 100% Colombian origin coffee, in a coffee growing country full of local coffee brands.

The cultural insight was that when tourists visit Colombia, and Colombians return home one of the things they want to try is their coffee, but this coffee is never NESCAFÉ®

How can this foreign brand win a small space in Colombians hearts?

By welcoming them with a migratory stamp made from this coffee. This is how Coffee Stamp was born.

The innovative elements of the work were changing the migratory stamp of a country to use it as an outdoor ambient medium to reach more than 30,000 passengers and tell them that NESCAFÉ® has a 100% Colombian Coffee Line called NESCAFÉ® Artesano.

And transforming the stamps and people's passports in a "coffee souvenir" to make them remember our brand as a Colombian coffee brand that welcomed them to one of the most famous coffee growing countries.