Outdoor > Culture & Context
PUBLICIS COLOMBIA, Bogota / NESCAFE / 2020
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NESCAFÉ® is know for being a foreign brand, but it decided to launch NESCAFÉ® Artesano, a 100% Colombian coffee line with two origins: San Agustín and Santuario, coffees that are grown in Colombian lands by Colombian hands. Our challenge was to promote Nescafé® Artesano in a coffee growing country full of local coffee brands.
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