OPPO broke through the tradition and created a new music video (MV) to communicate the brand information with young consumers of E-sports industry. Also, combined the content of this music with the global final competition of the League of Legends (LOL). Finally, we achieved a strong entertainment effect.

In 2020, the League of Legends global final championship was held in Shanghai. As an official sponsor, OPPO hoped to launch the S10 limited version of its find X2 x League of Legends. How to spread its brand and product information to E-sports circle was a big challenge.?

As the previous songs of OPPO’s commercial ads are very impressive among the public, OPPO is often teased as a music industry on the internet. Therefore, we decided to promote this advertising campaign in the form of a Music Video (MV).

Together with Riot Games and Universal Music, we created the MV called Be The Legend in order to cheer for all the LOL e-sports teams heading off to the "battlefield".

MV was launched on social medias during the LOL final championship in 2020.

115 million views on Bilibili, Weibo and YouTube?410 million impressions on Weibo and Bilibili

2nd place in the Gaming Section

3000 OPPO FIND X2 LOL Limited Edition were sold out within 1 second