Film Craft > Production

SEE MORE IN A SNAP

OPPO, Shenzhen / OPPO / 2024

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Supporting Content
Film
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Overview

Credits

OVERVIEW

Why is this work relevant for Film Craft?

The use of our original music "Snap" received tremendous positive comments and feedbacks from OPPO official YouTube channel. It arose much more attentions from viewers to watch our film and got interested to our product Find N2 Flip.

"Best music I have ever heard for a advertisement." @technicalhelper7058

"I would buy the phone just because of this ultra cool and funky song if I was rich enough." @MukulVyas5

"Samsung I hope you taking notes. RealMe you could learn a thing or two about creativity from OPPO" @imposter5585

"I'm here for the song name. Damn it's so good!" @jhopeverse1641

Please provide any cultural context that would help the Jury understand any cultural, national or regional nuances applicable to this work.

Since it is a global spot across several markets including APAC, India, Middle East, Latin America and Europe, there is no specific cultural context behind but more on universal favour regarding to genre and instrument.

Write a short summary of what happens in the film.

Our film features a day of our protagonist going through work and leisure time. With the powerful cover screen from OPPO Find N2 Flip she enjoys extremely convenient experience with just a snap.

Background:

The Find N2 Flip is the first folding flip phone from OPPO launched outside the China market, an Android clamshell aimed squarely at challenging Samsung’s popular Z Flip 4.

The most biggest differentiator with this foldable smartphone is the biggest vertical display on the front cover. It offers a lot of functionality, with easy view of notifications and data from other widgets with just a snap. The large cover screen displays the time, notifications and quick settings when the phone is folded shut, and as a viewfinder for taking selfies with the main camera.

Tell the jury about the creation of the original music track.

Our song “Snap” conveys a sense of quick and snap tonality while remaining grounded in reality and hassle-free experiences of our protagonist. We did this by creating a musical foundation based on the storyline to build chord progressions that ascend to the peak of our character’s vision as she hits the highest note.

The result is a song beloved so much that 90%of our viewers on YouTube was asking for the songs name, the artist and tremendous positive comments.

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