OPPO launched a new series smartphone in early 2019 called Reno. However, young Mainland Chinese found the name hard to pronounce and this affected the brand image and sales. Collaborating with different artists and animators from around the world, we created a series of entertaining animations to engage our young China target audience by educating them how to pronounce correctly the product name “Reno”.

In China, the overall English language capability is very low. Apart from tier 1 and 2 cities, most of our target audience do not know how to pronounce the word “Reno”. Even more educated people tends to pronounce the name wrong with different tones like “Weno”, “Vano” or “Re-no”. This became a huge obstacle for the new product series to become a stronger brand in the market.