New technologies and constant trends dominate, overwhelming us with information nowadays. People, driven by data, engage in conversations anywhere, anytime, often prioritising screens over the present moment. This disconnect causes cherished moments to slip away, lost in our screen-bound reality.

This holiday season, we urge everyone to embrace the here and now. OPPO believes in 'Inspiration Ahead', not just pushing progress but enabling people to savour moments, especially during this special time. Our goal is to deeply touch consumers' feelings, especially during celebrations. Rather than solely focusing on selling products, we aim to convey a more meaningful message.

The year-end season is not just a time for personal celebrations but also for brand festivities. Numerous brands aim to connect with their customers, establishing a firm presence during this opportune time to promote their products. OPPO believes in 'Inspiration Ahead', not just pushing progress but enabling people to savour moments, especially during this special time. The goal is to deeply touch consumers' feelings, especially during celebrations.

In our fast-paced world, new technologies and constant trends dominate, overwhelming us with information. 97.3% of active social media users in the Asia Pacific region have accessed social media on their mobile devices. Asia is central to Facebook growth, given that this region has more than 426 million monthly active users. 32.8% of all twitter users are from the Asia Pacific region. We spend almost 4 hours a day on social media. People, driven by data, engage in conversations anywhere, anytime, often prioritising screens over the present moment. This disconnect causes cherished moments to slip away, lost in our screen-bound reality.

In APAC culture, not everyone resides in large extended families. Many individuals have moved out or relocated to other cities or countries in pursuit of job opportunities, leading them to spend considerable time away from their homes and families.

Gathering the entire family together becomes challenging, making popular holidays like the Year-end holiday a significant occasion for all family members to reunite and spend time together. During this valuable time of the year, we aim to encourage people to put aside their mobile devices and immerse themselves in the genuine togetherness beyond the screen, cherishing the moments shared with loved ones.

To stand out from the forceful competition in messaging, we proudly distinguish ourselves as a leading brand in innovation and connection. While our commitment to innovation has shone brightly, our dedication to fostering meaningful connections remains unwavering. We firmly believe that our creations should enhance connections rather than usurping them.

Today, our purpose extends beyond merely selling products; we are here to etch the significance of connection from OPPO into the hearts of consumers.

To gather insightful data from all nine countries, we delved into social media expressions, revealing a common thread: Asians deeply value family bonds. In today's data-driven world, individuals incessantly engage online, seeking validation for each share.

This behaviour, while fostering connections, paradoxically distances people from their immediate reality. Aligned with OPPO's innovative vision, our aim is to prompt a poignant realisation: the significance of genuine connections. Through a compelling message — "This holiday, connect beyond the screen" — we urge consumers to reconnect and cherish moments, especially during upcoming holiday gatherings.

Our approach taps into a social media addiction trend, emphasising the importance of being present and engaged in the real moment that life offers.

In today's social media-centric era, information overload fuels screen engagement, veering focus from reality. This year, OPPO, who stands for innovation, avoids hard-selling products. Instead, we advocate connection and cherishing forthcoming moments. Our video's message 'This holiday, connect beyond the screen,' aims to resonate during celebrations. By juxtaposing values, we create a narrative echoing family emotions at dinners, aiming to evoke appreciation for familial bonds and prompt heartfelt reflection.

Ignite the aspirational idea of 'Enjoy The Present' with powerful insights that connect APAC countries. The film itself doesn't just convey the message with 236M+ views; it can actually trigger consumers to reconsider and initiate their connections. This action is meaningful to OPPO, representing the true definition of 'Connection'.

Total Media Impression 1.08 Billion+

Total Views 236 Million+

Ad Recalls Taiwan 12.40% up, Singapore 11.09% up, Indonesia 8.22% up, Thailand 7.86% up, Vietnam 6.75% up, Philippines 4.71% up.

Purchase Consideration Vietnam 9.50% up, Thailand 4.92% up, Malaysia 4.71% up.