Film > Culture & Context
OPPO, Shenzhen / OPPO / 2021
Overview
Credits
Write a short summary of what happens in the film
In 2020 December, OPPO launched a new Reno5 smartphone with main feature - AI Highlight Video which recognizes different light levels to make every portrait in video looking glowing and vibrant. Inspired by a true story, the film is features a deaf-mute young couple from two far away cities, who met each other from a video social site using their OPPO Reno5 smartphones. Over time, their love grows as they understand each other more by communicating via portrait video everyday until the day they finally decide to meet up in person because they are each others shinning star.
Please tell us how the work was designed / adapted for a single country / region / market.
Having a family is an important concept for Chinese traditionally. However, for the 15th consecutive year, divorces are on the rise in China. More than 4.7 million couple divorced in 2019. The concept of love is changing among young population by the independence of female, fading traditional family value, pandemic etc.
The idea of true of love is fast disappearing with Gen Z. Hence, remote relationship are more well-received as a way to understand each other mentally first rather than starting a physical relationship nowadays. We launched the film featuring two of China’s best actors to bring an emotional and culturally relevant topic about long distant love. It tells how a deaf-mute couple met online and the way they communicate with each other is via the video mode. The film successfully garnered 59Million views,‘hot topic’ hashtags on China’s Weibo over 250 Million readership views, media impression over 1.43 Billion times.
More Entries from Single-market Campaign in Film
24 items
More Entries from OPPO
24 items