The film raises awareness of how devastating fossil fuel subsidies are for people and the planet, and urges more climate action in the wake of the UN's Code Red announcement. ‘Don’t Choose Extinction’ saw the team deliver an impressive CG dinosaur for the global campaign, which was translated into over 53 languages, all in an effort to bring attention to the climate crisis.

The VFX team developed the look and feel of the menacing creature, delicately striking a balance between anthropomorphism and realistic behavior. In the absence of soft tissue on a dinosaur’s “lips,” the team worked to achieve a believable lip sync that maintained a level of authenticity, opting to manufacture phonemes by using jaw and tongue motion. They set about designing the dinosaur asset with unique skin that featured iridescence, retaining some of the familiar raptor features, whilst feeling heavier and more imposing. It was important to build tension and strike the balance between a creature that felt menacing, but not causing a panic stampede when it entered the Assembly Hall.

It was then seamlessly integrated into background plates, paying careful attention to shadows, reflections and surrounding influences. The compositing team created a plethora of crowd duplication shots and placed imagery on the jumbotron to tell the story within the story.