Brand Experience and Activation > Use of Promo & Activation

7-ELECTION

KETCHUM, Dallas / 7-ELEVEN / 2013

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Best Use of Shopper Marketing in a Promotional Campaign in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
IMMORTAL FANS

Best Integrated Campaign Led by Promotion and Activation

IMMORTAL FANS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

Best Use of Experiential Marketing in a Promotional Campaign

TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

TOYOTA, SAATCHI & SAATCHI LA

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Gold Cannes Lions
THE ANT RALLY

Best Use of Experiential Marketing in a Promotional Campaign

THE ANT RALLY

WORLD WILDLIFE FUND (WWF), BBDO GERMANY

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Gold Cannes Lions
IMMORTAL FANS

Best Use of Guerilla Marketing in a Promotional Campaign

IMMORTAL FANS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
THE POWER OF CUTE

Best Use of Guerilla Marketing in a Promotional Campaign

THE POWER OF CUTE

THE ROYAL BOROUGH OF GREENWICH, OGILVY GROUP UK

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Gold Cannes Lions
MAKE THE POLITICIANS WORK

Best Use of Guerilla Marketing in a Promotional Campaign

MAKE THE POLITICIANS WORK

URA.RU CITY WEBSITE, VOSKHOD

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Gold Cannes Lions
BRIDGE OF LIFE

Best Use of Ambient in a Promotional Campaign

BRIDGE OF LIFE

SAMSUNG, CHEIL WORLDWIDE

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Gold Cannes Lions
POTABLE WATER GENERATOR

Best Use of Ambient in a Promotional Campaign

POTABLE WATER GENERATOR

THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY, MAYO DRAFTFCB

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Gold Cannes Lions
REAL BEAUTY SKETCHES

Best use of Social Media Marketing in a Promotional Campaign

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

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Gold Cannes Lions
CELEB GRAMMAR COPS

Best use of Social Media Marketing in a Promotional Campaign

CELEB GRAMMAR COPS

RED BALLOON, OGILVY BRASIL

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Gold Cannes Lions
DUMB WAYS TO DIE

Best use of Social Media Marketing in a Promotional Campaign

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
THE SHARING CAN

Food and Non-Alcholic Drinks

THE SHARING CAN

COCA-COLA, OGILVY & MATHER SINGAPORE

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Gold Cannes Lions
GIVING BIRTH LIVE

Fast Moving Consumer Goods (not including food)

GIVING BIRTH LIVE

PROCTER & GAMBLE, DEL CAMPO SAATCHI & SAATCHI

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Gold Cannes Lions
ENTER THE GAME

Durable Goods

ENTER THE GAME

KONAMI, HAVAS SPORTS & ENTERTAINMENT

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Gold Cannes Lions
MAKE THE POLITICIANS WORK

Publications & Media

MAKE THE POLITICIANS WORK

URA.RU CITY WEBSITE, VOSKHOD

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Gold Cannes Lions
REAL BEAUTY SKETCHES

Corporate Image & Information

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

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Gold Cannes Lions
IMMORTAL FANS

Corporate Image & Information

IMMORTAL FANS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
DUMB WAYS TO DIE

Public Health & Safety, Pubic Awareness Messages

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
BRIDGE OF LIFE

Public Health & Safety, Pubic Awareness Messages

BRIDGE OF LIFE

SAMSUNG, CHEIL WORLDWIDE

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Gold Cannes Lions
APOLLO CAMPAIGN

Best Integrated Campaign Led by Promotion and Activation

APOLLO CAMPAIGN

AXE, BBH

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Silver Cannes Lions
DOUBLE LOOP DARE @ X GAMES

Best Use of Experiential Marketing in a Promotional Campaign

DOUBLE LOOP DARE @ X GAMES

MATTEL, MISTRESS

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Silver Cannes Lions
DRIVING DOGS

Best Use of Experiential Marketing in a Promotional Campaign

DRIVING DOGS

SPCA, DRAFTFCB NEW ZEALAND

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Silver Cannes Lions
COFFEE CART

Best Use of Experiential Marketing in a Promotional Campaign

COFFEE CART

YWCA, DDB GROUP NEW ZEALAND

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Silver Cannes Lions
CALL GIRL

Best Use of Guerilla Marketing in a Promotional Campaign

CALL GIRL

PRIME TELEVISION, DRAFTFCB NEW ZEALAND

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More Entries from KETCHUM

24 items

Gold Cannes Lions
HONEY, LET'S LICK THE PROBLEM

Corporate Responsibility and Environmental Issues

HONEY, LET'S LICK THE PROBLEM

HAAGEN DAZS, KETCHUM

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Gold Cannes Lions
ICELAND FOOD CLUB

Corporate Purpose & Social Responsibility

ICELAND FOOD CLUB

ICELAND FOODS, KETCHUM

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Gold Cannes Lions
TRUE NAME

Market Disruption

TRUE NAME

MASTERCARD, KETCHUM

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Silver Cannes Lions
7-ELECTION

Best Use of Shopper Marketing in a Promotional Campaign

7-ELECTION

7-ELEVEN, KETCHUM

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Silver Cannes Lions
ICELAND FOOD CLUB

Retail

ICELAND FOOD CLUB

ICELAND FOODS, KETCHUM

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Silver Cannes Lions
TRUE NAME

Consumer Services / Business to Business

TRUE NAME

MASTERCARD, KETCHUM

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Silver Cannes Lions
7-ELECTION

Food and Non-Alcholic Drinks

7-ELECTION

7-ELEVEN, KETCHUM

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Silver Cannes Lions
#NUGGSFORCARTER

Social Influencer Communication & Amplification

#NUGGSFORCARTER

WENDY'S, KETCHUM

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Silver Cannes Lions
#COVERTHEPROGRESS

Media Relations

#COVERTHEPROGRESS

DISCOVER PUERTO RICO, KETCHUM

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Silver Cannes Lions
ICELAND FOOD CLUB

Corporate Purpose & Social Responsibility

ICELAND FOOD CLUB

ICELAND FOODS, KETCHUM

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Bronze Cannes Lions
FARMERS & RANCHERS ANSWER THE TOUGH QUESTIONS

Crisis and Issue Management

FARMERS & RANCHERS ANSWER THE TOUGH QUESTIONS

U.S. FARMERS AND RANCHERS ALLIANCE (USFRA), KETCHUM

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Bronze Cannes Lions
MCKAYLA MARONEY IS FINALLY IMPRESSED...WITH 7UP TEN

Celebrity Endorsement

MCKAYLA MARONEY IS FINALLY IMPRESSED...WITH 7UP TEN

DR. PEPPER, KETCHUM

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Bronze Cannes Lions
#NUGGSFORCARTER

Media Relations

#NUGGSFORCARTER

WENDY'S, KETCHUM

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Bronze Cannes Lions
PRESCRIBED TO DEATH

Use of Events & Stunts

PRESCRIBED TO DEATH

NATIONAL SAFETY COUNCIL, KETCHUM

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Bronze Cannes Lions
PRESCRIBED TO DEATH

Public Affairs & Lobbying

PRESCRIBED TO DEATH

NATIONAL SAFETY COUNCIL, KETCHUM

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Bronze Cannes Lions
ICELAND FOOD CLUB

Single-market Campaign

ICELAND FOOD CLUB

ICELAND FOODS, KETCHUM

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Shortlisted Cannes Lions
LAY'S DO US A FLAVOR

Consumer Goods, including FMCG and Household Products

LAY'S DO US A FLAVOR

FRITO LAY, KETCHUM

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Shortlisted Cannes Lions
BLOOD NORMAL

OTC Products/Devices

BLOOD NORMAL

LIBRESSE, KETCHUM

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Shortlisted Cannes Lions
WATCH THE STOVE

Production of Exclusive Artist Content in Partnership with a Brand

WATCH THE STOVE

GENERAL MILLS, KETCHUM

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Shortlisted Cannes Lions
WELCOMING CHINESE AROUND THE WORLD

Travel, Tourism & Leisure

WELCOMING CHINESE AROUND THE WORLD

HILTON HOTELS, KETCHUM

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Shortlisted Cannes Lions
TEENS PROVE THEIR STREETTREAD

Automotive

TEENS PROVE THEIR STREETTREAD

MICHELIN NORTH AMERICA, KETCHUM

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Shortlisted Cannes Lions
WENDY'S PRETZEL BACON CHEESEBURGER LOVE SONGS

Retail & Restaurants

WENDY'S PRETZEL BACON CHEESEBURGER LOVE SONGS

WENDY'S, KETCHUM

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Shortlisted Cannes Lions
UNPAID SPOKESPERSON

Charity & not for Profit

UNPAID SPOKESPERSON

LEGACY, KETCHUM

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Shortlisted Cannes Lions
HOW MONSTER HIGH HELPED GIRLS CELEBRATE THEIR IMPERFLECTIONS

Corporate Responsibility

HOW MONSTER HIGH HELPED GIRLS CELEBRATE THEIR IMPERFLECTIONS

MATTEL, KETCHUM

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