UNPAID SPOKESPERSON

Automotive and Transport

INTERCEPTION

VOLVO, GREY NEW YORK

Automotive and Transport

70 GUARDIANS OF WINTER

SKODA, PROXIMITY BARCELONA

Healthcare & Wellbeing

THE LUCKY IRON FISH PROJECT

LUCKY IRON FISH, GEOMETRY GLOBAL

Luxury goods, Fashion & Beauty

TRUE WETSUITS

QUIKSILVER, TBWA\HAKUHODO

Media, Arts & Entertainment

THE RGB NEWS

ANTENA 1 , GEOMETRY GLOBAL

Travel, Tourism & Leisure

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

Technology & Manufacturing

CLEVER BUOY

OPTUS, FUEL COMMUNICATIONS

Charity & not for Profit

THE GUN SHOP

STATES UNITED, GREY NEW YORK

Public Affairs & Lobbying

GROCERIES NOT GUNS

MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA, GREY CANADA

Corporate Responsibility

PROUD WHOPPER

BURGER KING, DAVID

Internal Communications (incl. employee Engagement)

ASHES

CAMPOFRIO FOOD GROUP, McCANN MADRID

Events & Experiential (incl. stunts)

NAZIS AGAINST NAZIS GERMANYS MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

Use of digital Platforms

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

Community Building/Management

PHOTOSHOP MURDER MYSTERY

ADOBE, EDELMAN

Response/Real-Time Activity (including crowdsourcing)

#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY

CHEVROLET, FLEISHMANHILLARD

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

Integrated Campaign led by PR

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

Travel, Tourism & Leisure

SNACKHOLIDAYS

TRANSAVIA, LES GAULOIS

Retail & Restaurants

PROUD WHOPPER

BURGER KING, DAVID

Financial Services

THE CONCERT NO ONE WAS WAITING FOR

BBVA, FAHRENHEIT DDB

Charity & not for Profit

NAZIS AGAINST NAZIS GERMANYS MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

Corporate Reputation & Communication

THE ART OF WAITING

RECLAME AQUI, GREY BRAZIL

Corporate Reputation & Communication

CLEVER BUOY

OPTUS, FUEL COMMUNICATIONS

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Market Disruption

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Consumer Services / Business to Business

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Social Influencer Communication & Amplification

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Media Relations

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Corporate Purpose & Social Responsibility

ICELAND FOOD CLUB

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Crisis and Issue Management

FARMERS & RANCHERS ANSWER THE TOUGH QUESTIONS

U.S. FARMERS AND RANCHERS ALLIANCE (USFRA), KETCHUM

Celebrity Endorsement

MCKAYLA MARONEY IS FINALLY IMPRESSED...WITH 7UP TEN

DR. PEPPER, KETCHUM

Media Relations

#NUGGSFORCARTER

WENDY'S, KETCHUM

Use of Events & Stunts

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NATIONAL SAFETY COUNCIL, KETCHUM

Public Affairs & Lobbying

PRESCRIBED TO DEATH

NATIONAL SAFETY COUNCIL, KETCHUM

Single-market Campaign

ICELAND FOOD CLUB

ICELAND FOODS, KETCHUM

Consumer Goods, including FMCG and Household Products

LAY'S DO US A FLAVOR

FRITO LAY, KETCHUM

OTC Products/Devices

BLOOD NORMAL

LIBRESSE, KETCHUM

Production of Exclusive Artist Content in Partnership with a Brand

WATCH THE STOVE

GENERAL MILLS, KETCHUM

Travel, Tourism & Leisure

WELCOMING CHINESE AROUND THE WORLD

HILTON HOTELS, KETCHUM

Automotive

TEENS PROVE THEIR STREETTREAD

MICHELIN NORTH AMERICA, KETCHUM

Retail & Restaurants

WENDY'S PRETZEL BACON CHEESEBURGER LOVE SONGS

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