WELCOMING CHINESE AROUND THE WORLD

Consumer Goods, including FMCG and Household Products

OREO DAILY TWIST

MONDELEZ INTERNATIONAL, DRAFTFCB

Consumer Goods, including FMCG and Household Products

MY MATTRESS SAVINGS BANK

DES S, VCCP

Automotive and Transport

TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

TOYOTA, SAATCHI & SAATCHI LA

Media, Arts and Entertainment

METROPOLE TWEETPHONY

METROPOLE ORKEST, HAVAS WORLDWIDE AMSTERDAM

Technology and Manufacturing

SAME SEX MARRIAGE

GOOGLE, OGILVY FRANCE

Charity and Not for Profit

TREE CONCERT

FRIENDS OF THE EARTH, KETCHUM PLEON

Corporate Communication

IMMORTAL FANS

SPORT CLUB RECIFE, OGILVY BRASIL

Public Affairs

NO MEANS NO

AMNESTY INTERNATIONAL, TRY/APT ADVERTISING AGENCY

Internal Communications

THE CANDIDATE

HEINEKEN, PUBLICIS ITALY

Corporate Responsibility

MAKE THE POLITICIANS WORK

URA.RU CITY WEBSITE, VOSKHOD

Environmental PR

TOXIC TOURS

GREENPEACE, CIRCUS DF

Crisis and Issue Management

WE BELIEVE IN D&T - AVERTING A CRISIS

THE DESIGN AND TECHNOLOGY ASSOCIATION, WEBER SHANDWICK

Best Use of Social Media

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

Best Use of Social Media

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

Best Use of Live Events and/or Stunts

AMAZING MINDREADER

FEBELFIN, DUVAL GUILLAUME MODEM

Best Use of Live Events and/or Stunts

MAKE THE POLITICIANS WORK

URA.RU CITY WEBSITE, VOSKHOD

Best Launch or Re-launch

WE ARE DAVID BAILEY

SAMSUNG, CHEIL UK

Best Use of Media Relations

PUTTING SEA CONTAINERS ON THE MAP

THE DEERBROOK GROUP, GOLDEN GOOSE PR

Best Integrated Campaign Led by PR

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

Best Integrated Campaign Led by PR

TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN

TOYOTA, SAATCHI & SAATCHI LA

Consumer Goods, including FMCG and Household Products

AXE MORNING AFTER PILLOW

UNILEVER, DDB LATINA PUERTO RICO

Automotive and Transport

ADOPT A POTHOLE PROJECT

APOLLO TYRES, PUBLICIS COMMUNICATIONS

Travel, Tourism & Leisure

SOLAR CHARGING DUMMIES

SPIES TRAVELS, ROBERT/BOISEN & LIKE-MINDED

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Corporate Responsibility and Environmental Issues

HONEY, LET'S LICK THE PROBLEM

HAAGEN DAZS, KETCHUM

Corporate Purpose & Social Responsibility

ICELAND FOOD CLUB

ICELAND FOODS, KETCHUM

Market Disruption

TRUE NAME

MASTERCARD, KETCHUM

Best Use of Shopper Marketing in a Promotional Campaign

7-ELECTION

7-ELEVEN, KETCHUM

Retail

ICELAND FOOD CLUB

ICELAND FOODS, KETCHUM

Consumer Services / Business to Business

TRUE NAME

MASTERCARD, KETCHUM

Food and Non-Alcholic Drinks

7-ELECTION

7-ELEVEN, KETCHUM

Social Influencer Communication & Amplification

#NUGGSFORCARTER

WENDY'S, KETCHUM

Media Relations

#COVERTHEPROGRESS

DISCOVER PUERTO RICO, KETCHUM

Corporate Purpose & Social Responsibility

ICELAND FOOD CLUB

ICELAND FOODS, KETCHUM

Crisis and Issue Management

FARMERS & RANCHERS ANSWER THE TOUGH QUESTIONS

U.S. FARMERS AND RANCHERS ALLIANCE (USFRA), KETCHUM

Celebrity Endorsement

MCKAYLA MARONEY IS FINALLY IMPRESSED...WITH 7UP TEN

DR. PEPPER, KETCHUM

Media Relations

#NUGGSFORCARTER

WENDY'S, KETCHUM

Use of Events & Stunts

PRESCRIBED TO DEATH

NATIONAL SAFETY COUNCIL, KETCHUM

Public Affairs & Lobbying

PRESCRIBED TO DEATH

NATIONAL SAFETY COUNCIL, KETCHUM

Single-market Campaign

ICELAND FOOD CLUB

ICELAND FOODS, KETCHUM

Consumer Goods, including FMCG and Household Products

LAY'S DO US A FLAVOR

FRITO LAY, KETCHUM

OTC Products/Devices

BLOOD NORMAL

LIBRESSE, KETCHUM

Production of Exclusive Artist Content in Partnership with a Brand

WATCH THE STOVE

GENERAL MILLS, KETCHUM