The Napkins of Rights is relevant for Outdoor because it gives immigrants essential information about their rights through the most ubiquitous of outdoor media placements: a restaurant’s napkins.

Florida Immigrant Coalition’s (FLIC) mission to inform undocumented immigrants of their rights is a challenge because they are a notoriously tough target to reach through conventional media. Placing the information on napkins in their community restaurants gets the information in front of the people that need it the most.

And now restaurant owners across the country can purchase the napkins for use instead of their regular napkins, exponentially expanding the reach.

There are roughly 11 million undocumented immigrants living in the United States, and that number grows every day. Many of them don’t know that, regardless of their immigration status, they have rights under the U.S. Constitution - and some immigration authorities take advantage of their lack of knowledge in order to detain and deport them.

We created the Napkins of Rights on behalf of FLIC to help address this problem. The napkins provide information about the essential rights that every immigrant should know - information that can protect them from being unlawfully detained.

Every aspect of the napkins was meant to help undocumented immigrants trust the information they are reading - from the designs that were inspired by the street food signs in Central and South American countries to distributing the napkins in community restaurants where immigrants feel safe.

Many undocumented immigrants in the United States don’t know that, regardless of their immigration status, they have rights under the US Constitution. Some authorities take advantage of this lack of knowledge in order to detain and deport them, needlessly and unconstitutionally breaking up families and communities in the process. Florida Immigrant Coalition (FLIC) works to inform immigrants of their rights but getting the information to them is challenging because undocumented immigrants are hard to reach and generally distrust authorities and institutions, including non-profit organizations like FLIC.

FLIC needed to find a new way to reach the undocumented immigrant community, letting them know that they are a trusted resource that can help undocumented immigrants with everything from educating them about their rights to getting free legal advice about their status.

We turned the napkin into a bill of rights for undocumented immigrants. The Napkins of Rights give immigrants information about their rights in a place they feel comfortable, a place where they enjoy food from their home countries and feel safe - their community restaurants.

Over 50 restaurants, food trucks and eateries in Miami are using the Napkins of Rights with about 30 more looking to join the project.

The napkins are available for any restaurant across the country to purchase, in any language, through our website: napkinsdelosderechos.com.

We also partnered with award-winning chef Cristina Martinez, an undocumented immigrant that has been featured on Netflix’s “Chef’s Table,” to distribute the napkins in her restaurant and promote them on her channels.

The overall budget for the Napkins of Rights was only $5,100.

The cost for the designs created by the master artisan sign maker was $800.

The cost for printing of the napkins was $4,300